Neil Berry

Senior UX Designer at Charities Aid Foundation

Featured projects

Dive in and discover how I create beautiful, easy-to-use, customer-centred designs, across multiple touchpoints that deliver results.

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My UX toolkit and approach

Discovery and planning

User research to get inside the customer's shoes to understand their needs, their goals, behaviour and what motivates them, and to identify pain points and opportunities for improvement.

Discovery and planning

Skills: Metrics & analytics, persona development, stakeholder and end-user interviews, UX audits & analysis, competitive reviews, usability testing, experience mapping and user flows

Explore

Sketching to get very basic concepts on paper and quickly visualise ideas, as well as brainstorming with clients and teammates. Refining the concept further by creating a series of wireframes to illustrate the screens and user flow.

Explore

Skills: Information architecture, sketching, wireframing, process and task diagrams

Design and prototype

Detailed visual designs for each page designed in Sketch, and clickable prototypes created, using tools such as Marvel or hand-coded HTML, to test and validate how it will work and feel. Further improvement and iteration based on what we learn.

Design and prototype

Skills: Design comps, detailed specifications, style and pattern guides, and prototyping

Implementation and analysis

Ensuring the design works for users and that it's implemented according to plan. Ongoing monitoring of key usage data to determine how people are using the product and to identify opportunities for future enhancement.

Implementation and analysis

Skills: Metrics & analytics, usability testing, conversion rate optimisation and A/B testing

Let's start taking your idea to the next level.

Do you have an interesting design challenge for me? Let's design something incredible together.