User research to get inside the customer's shoes to understand their needs, their goals, behaviour and what motivates them, and to identify pain points and opportunities for improvement.
Skills: Metrics & analytics, persona development, stakeholder and end-user interviews, UX audits & analysis, competitive reviews, usability testing, experience mapping and user flows
Sketching to get very basic concepts on paper and quickly visualise ideas, as well as brainstorming with clients and teammates. Refining the concept further by creating a series of wireframes to illustrate the screens and user flow.
Skills: Information architecture, sketching, wireframing, process and task diagrams
Detailed visual designs for each page designed in Sketch, and clickable prototypes created, using tools such as Marvel or hand-coded HTML, to test and validate how it will work and feel. Further improvement and iteration based on what we learn.
Skills: Design comps, detailed specifications, style and pattern guides, and prototyping
Ensuring the design works for users and that it's implemented according to plan. Ongoing monitoring of key usage data to determine how people are using the product and to identify opportunities for future enhancement.
Skills: Metrics & analytics, usability testing, conversion rate optimisation and A/B testing