Neil Berry

An experienced, curious, and versatile digital product designer.

I help deliver better digital products by expertly balancing customer needs and business goals.Currently at Direct Line Group, designing for some of the UK’s best known brands including Direct Line, Churchill, Privilege and Greenflag.

Direct Line Group

UX Design Consultant, 2021 - Current.One of the UK's largest insurance companies.

Keeping CAF Bank customers and their accounts secure

Designed Two Factor Authentication (2FA) for CAF Bank customers to make their data and transactions more secure. Built into key journeys to meet regulations, including sign-ups, authorising payments, managing users, verifying log-ins and user settings.Security mattered but it couldn't get in the way of usability, and we needed a seamless 2FA setup.

CAF’s flagship giving platform

Assisted individual donors with expert advice for their giving plans across the UK and internationally. Donations distributed to charities increased by more than 26% in 2021/22.Finalist at UX UK Awards 2018 for categories Best User Experience and Best Effect On Business Goals.

Highlights

+26% in donations

3,000 philanthropists

+£6.4m more than previous year (£177 million to charity in total)

CAF American Donor Fund

The leading platform in offering philanthropy services for dual UK and US taxpayers. A smart, tax-effective way to achieve greater impact with their philanthropy.More than $1 billion donated since its creation. UX improvements increased the amount of donations reaching charities around the world.

Highlights

Total donations into the fund in 2019/20 reached £79.5m

High-net-worth customers

Charity Search

The first step of CAF's online donation journey, allows you to discover 170,000 verified UK charities. A fast, simple way for people to find the causes they care about.

Highlights

Record £714m from donors in 2019/20

+£15% on the previous year

Logistics UK’s in-house cutting-edge compliance platform

Designed to enable 17,000 member organisations to manage their driver and fleet compliance via a single portal.

Highlights

10% growth in digital analysis

5% increase in income during first year

iOS and Android app design

About me

I'm Neil Berry, a curious and multi-disciplinary product designer with over 20 years of experience designing and building digital products for web and mobile.My passion for design and creation started at university in 2003, where I built my very first website and began to teach myself how to code to bring my ideas to life. Design is at the heart of creating engaging and user-centred digital experiences. It didn't take me long to realise it drives business success too. I'm deeply passionate about the creative process and love understanding user goals, motivations, and pain points and using this knowledge to inform my design decisions.With a unique blend of UX and front-end skills, I've held various design roles in companies like Direct Line Group , Charities Aid Foundation - who send over £800m to charities each year, Logistics UK , and GE.I live in Tunbridge Wells, Kent with my wife (and fellow UXer), Christine Berry, and our young son.