I'm Neil Berry.
An experienced, curious & versatile digital product designer.

With 20 years experience across insurance, financial services, charity and logistics, I specialise in understanding customer needs to create superior experiences that solve challenges and drive results.

Direct Line Group

UX Design Consultant. 2021 - CurrentDesigning for some of the UK’s best known brands including Direct Line, Churchill, Privilege and Greenflag.

Increasing CAF's donations by 26%

Assisted individual donors with expert advice for their giving plans across the UK and internationally. Donations distributed to charities increased by more than 26% in 2021/22.Finalist at UX UK Awards 2018 for categories Best User Experience and Best Effect On Business Goals.

Customer donations up by 8%

CAF American Donor Fund, a leading platform in offering philanthropy services for dual UK and US taxpayers. A smart, tax-effective way to achieve greater impact with customers' philanthropy.More than $1 billion donated since its creation. My UX improvements increased the amount of donations reaching charities around the world.

Increasing CAF's donations by 15% and sign-in rate to their giving account

CAF's Charity Search is the first step of their digital donation journey, allowing customers to discover 170,000 verified UK charities. A fast, simple way to find the causes they care about.

Driving a huge increase in revenue

Designing Logistics UK’s cutting-edge compliance platform enabling 17,000 member organisations to manage their driver and fleet compliance via a single portal.

Also at Logistics UK:

About me

I'm Neil Berry, a curious and multi-disciplinary product designer with over 20 years of experience designing and building digital products for web and mobile.

My passion for design and creation started at university in 2003, where I built my very first website and began to teach myself how to code to bring my ideas to life. Design is at the heart of creating engaging and user-centred digital experiences. It didn't take me long to realise it drives business success too. I'm deeply passionate about the creative process and love understanding user goals, motivations, and pain points and using this knowledge to inform my design decisions.With a strong blend of UX and front-end skills, I've held various design roles in companies like Direct Line Group , Charities Aid Foundation - who send over £800m to charities each year, Logistics UK and GE.I live in Tunbridge Wells, Kent with my wife (and fellow UXer), Christine, and our young son.

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Neil customer testing at DLG's in-house UX research facility.

Get in touch

I'd love to hear from you and discuss how my UX design expertise can help you achieve your business goals.

Designing 2-Factor Authentication for CAF Bank's 16,000 customers to enhance security

The two-factor authentication (2FA) project for CAF Bank had one clear goal: create a secure, seamless, and intuitive login experience that users can trust and navigate effortlessly. From my perspective, this project wasn’t just about adding another layer of security—it was about making users feel confident, empowered, and supported throughout their digital interactions.In doing this, we needed to:1. Deliver security that feels effortless
Security is crucial, but it shouldn’t feel like a roadblock. Our aim was to make 2FA a natural part of the login process, ensuring that users didn’t need to sacrifice their time or focus for peace of mind. Each step had to be clear, quick, and instinctive.2. Make accessibility a core priority
Many CAF Bank customers work in non-profits or charities, where roles are diverse, and tech-savviness varies. The 2FA flow needed to be intuitive for everyone, regardless of their digital experience or device. We focused on creating accessible, easy-to-follow steps that all users could understand.3. Create a consistent experience across devices
Users access their accounts from various devices, so we aimed for a consistent 2FA experience, whether they were on a laptop in the office or a phone in the field. This meant designing adaptable layouts and considering all touchpoints to make sure it felt smooth and reliable.4. Build trust through transparency
Security features can sometimes feel mysterious or even intimidating. To counter this, we focused on transparency—clearly explaining why each step was necessary and how it was protecting the user. Our goal was to make users feel informed, not overwhelmed.Our vision was to make two-factor authentication feel like an integrated, supportive layer in the user journey. By focusing on security, usability, and transparency, we aimed to design an experience that felt safe and straightforward, helping CAF Bank’s clients focus on what truly matters—making a positive impact.