
An experienced, curious & versatile digital product designer.
Neil Berry is a Senior Product Designer with 15+ years UX experience across insurance, financial services, charity and logistics. He specialises in understanding customer needs to create superior experiences that solve challenges and drive results.
Some of my best work
Direct Line Group
Experience Design Consultant. 2021 - Current
2-Factor Authentication for CAF Bank's 16,000 customers to enhance security
I designed a Two-Factor Authentication (2FA) solution for CAF Bank customers, enhancing the security of their data and transactions.With £1.5 billion in deposits, the solution was integrated into key user journeys to ensure regulatory compliance, including sign-ups, payment authorisations, user management, login verifications, and settings.
Design and UX Recommendations
Customer Journey Mapping
Problem Solving and Analysis
Accessibility Expertise
Using a combination of data analysis and customer testing, I redesigned the Trust Account platform, increasing CAF's donations by 26%
+26% in donations | 3,000 philanthropists | +£6.4m more than previous year |
Redesign provided expert guidance to individual donors, helping optimise their giving plans across the UK and internationally. This led to a 26% increase in donations to charities in 2021/22.Finalist at the UX UK Awards 2018 in the categories of Best User Experience and Best Impact on Business Goals.

Customer Research and Testing
Design and UX
Customer Journey Mapping
CRO
Increasing CADF customer donations by 8%
CAF American Donor Fund (CADF), a leading platform in offering philanthropy services for dual UK and US taxpayers. A smart, tax-effective way to achieve greater impact with customers' philanthropy.More than $1 billion donated since its creation. My UX improvements increased the amount of donations reaching charities around the world.
Customer Research and Testing
Design and UX
Customer Journey Mapping
CRO
Total donations into the fund in 2019/20 reached £79.5m | High-net-worth customers |
Increasing CAF's donations by 15% and sign-in rate to their giving account
CAF's Charity Search is the first step of their digital donation journey, allowing customers to discover 170,000 verified UK charities. A fast, simple way to find the causes they care about.
Record £714m from donors in 2019/20 | +£15% on the previous year |
Driving a 10% growth in digital analysis in the first year
10% growth in digital analysis | 5% increase in income during first year | iOS and Android app design |
Designing Logistics UK’s cutting-edge compliance platform enabling 17,000 member organisations to manage their driver and fleet compliance via a single portal. Resulted in a 10% growth in digital analysis in the first year.
Also at Logistics UK:
Designed and built customer facing website
Redesign of their e-commerce site
Mobile app for the logistics industry during London 2012 Olympic and Paralympic Games